MERZ AESTHETICS

Transforming collaboration in the metaverse with Microsoft Mesh

Merz Aesthetics is a leading global medical aesthetics company, known for innovation and excellence in the development of products to enhance appearance and well-being. With a strong track record, it excels at embracing advanced technologies to transform the customer experience and streamline its operations.

Client: Merz Aesthetics 

Services: Virtual Reality

Technologies: Microsoft Mesh

Merz Aesthetics revolutionises virtual collaboration by adapting its environments to the metaverse with Microsoft Mesh
The
Challenge

The objective was to create virtual environments adapted to Microsoft Mesh, accessible from virtual reality devices such as Meta Quest 2 and Windows platforms. This solution had to improve interaction and collaboration between geographically distributed teams, ensuring an immersive and connected experience.

Bravent adapted Merz Aesthetics virtual environments to Microsoft Mesh
The
Solution

Bravent implemented an advanced solution that adapted three Merz Aesthetics virtual environments – an office, an auditorium and a leisure space – to the Microsoft Mesh platform.

This adaptation allowed employees to access these immersive worlds using virtual reality devices such as Meta Quest 2 and Windows platforms, facilitating collaboration and interaction from anywhere in the world.

The virtual office was equipped to enable interactive meetings, with options for video projection and screen sharing, which significantly enhanced project presentations and brainstorming sessions.

The auditorium was configured to host large-scale corporate events, providing a suitable environment for strategic communication.

Finally, the leisure space was optimised with mini-games, such as dartboards and sack tosses, providing a playful environment where employees could relax and interact informally.

Microsoft Mesh
Merz Aesthetics consolidated its leadership in digital transformation by delivering an immersive and global collaborative experience in the metaverse.
Impact

The implemented solution had a significant impact on Merz Aesthetics, cementing its position as a leader in innovation and digital transformation in the medical aesthetics sector.

Adapting its virtual spaces to Microsoft Mesh enabled the company to deliver a more immersive and connected collaboration experience, bringing geographically dispersed employees together in a single metaverse.

This development not only improved interaction and engagement among employees, but also strengthened team spirit and corporate culture by enabling easy and effective access to virtual environments from any device.

Merz Aesthetics thus became the first aesthetic medicine laboratory to integrate its operations into the metaverse, setting a new standard in the digitalisation of the industry.

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