Briguest by Bravent brings to FITUR 2025 the solutions that will revolutionize the Travel sector

Briguest, the Travel division of the Bravent technology group, will once again be present at FITUR 2025 with the solutions that will transform the tourism sector in the coming months.

Those attending the fair will also be able to enjoy the session on AI and tourist destinations that Jesús Serrano (LinkedIn Top Voice and Microsoft Principal Product Manager) and María Soto (Microsoft MVP and Bravent Head of Innovation) will be giving as part of the Hotel Technology Forum program.

Madrid, January 15, 2025 – In the midst of the irruption of Generative AI, a visit to the Briguest by Bravent stand (8D66 – Pavilion 8) has become a must for companies looking to improve their business models with the latest cutting-edge technology. This year, visitors will be able to interact with conversational avatars in natural language, one of the most disruptive proposals in the sector when it comes to automating repetitive tasks such as check-in and check-out processes that consume a large part of the Guest team’s time. These virtual agents also offer customers a more inclusive, multilingual experience with recommendations tailored to their profile in real time thanks to the combination of AI Gen and Big Data.

The company will also launch at FITUR its new Hotel Insight Assistant, a tool that provides real-time information on key data and user behavior through natural language questions. Thanks to its interactive and intuitive interface, key insights such as occupancy forecasts or profit forecasts will be available automatically and accessible to the staff of hotel chains or establishments, without the need for prior technological knowledge.