{"id":56697,"date":"2026-01-28T11:02:57","date_gmt":"2026-01-28T11:02:57","guid":{"rendered":"https:\/\/www.bravent.net\/?p=56697"},"modified":"2026-01-28T11:09:43","modified_gmt":"2026-01-28T11:09:43","slug":"bravent-at-fitur-2026-real-innovation-for-an-increasingly-digital-tourism-industry","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/bravent-at-fitur-2026-real-innovation-for-an-increasingly-digital-tourism-industry","title":{"rendered":"Bravent at FITUR 2026: real innovation for an increasingly digital tourism industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><a href=\"https:\/\/www.ifema.es\/en\/fitur\" target=\"_blank\" rel=\"noopener\">FITUR 2026<\/a> once again made one thing very clear: <a href=\"https:\/\/www.bravent.net\/en\/travel\/\" target=\"_blank\" rel=\"noopener\"><strong>tourism<\/strong><\/a><strong> is changing<\/strong>, and technology is no longer a promise of the future, but <strong>a reality of today<\/strong>. In this context, <strong>Bravent<\/strong> took part with its <em>own stand<\/em> at the <strong>FITUR Tech pavilion<\/strong>, the space where innovation applied to the tourism industry truly comes to life.<\/p>\n<p>Over these days, our stand became a meeting point for tourism and hospitality companies from <strong>Europe, the Middle East and the United States<\/strong>. We shared conversations, ideas and strategic meetings focused on how <strong>artificial intelligence, data and automation<\/strong> are already helping \u2014<em>in a tangible way<\/em>\u2014 to improve tourism businesses.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_video link=&#8221;https:\/\/youtu.be\/AE0hDXTDvNU&#8221; align=&#8221;center&#8221;]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>FITUR Tech: three key days to connect innovation and business<\/strong><\/h2>\n<p>Being part of FITUR Tech allowed us to have open, direct conversations with <strong>technology and business decision-makers<\/strong>, in an environment designed to <strong>turn innovation into real solutions<\/strong>. Far from futuristic speeches, discussions focused on very specific challenges: <em>how to digitize operations, improve the traveler experience and optimize costs<\/em> in an increasingly demanding sector.<\/p>\n<p>We would like to sincerely thank everyone who visited our stand, showed interest in our solutions and took the time to share their challenges with our team. <strong>FITUR 2026 has undoubtedly been a strong driver of new opportunities.<\/strong><\/p>\n<\/div>[vc_empty_space][vc_images_carousel images=&#8221;56704,56702,56700&#8243; img_size=&#8221;full&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Robotics and Artificial Intelligence in tourism<\/strong><\/h2>\n<p>One of the elements that attracted the most attention at our stand was our <strong>robot dog, Unitree Go2<\/strong>. Beyond its visual impact, its presence sparked smiles, curiosity and many meaningful conversations about <strong>robotics, automation and <\/strong><a href=\"https:\/\/www.bravent.net\/servicios\/inteligencia-artificial\/\" target=\"_blank\" rel=\"noopener\"><strong>artificial intelligence<\/strong><\/a><strong> applied to tourism<\/strong>.<\/p>\n<p>Beyond the initial wow effect, <strong>Unitree Go2 brings advanced technology into the physical world<\/strong>. Thanks to its <strong>LiDAR camera<\/strong> and AI-powered developments, the robot is able to <strong>recognize objects and automate routes<\/strong>, opening up a wide range of real use cases in tourism environments.<\/p>\n<p>Among other applications, Unitree Go2 can:<\/p>\n<ul>\n<li>Detect <strong>waste, liquid spills or damaged equipment<\/strong>.<\/li>\n<li>Identify the <strong>presence of people in restricted areas<\/strong>.<\/li>\n<li>Send <strong>real-time alerts<\/strong> to responsible teams.<\/li>\n<li>Support <strong>monitoring, maintenance and security tasks<\/strong>.<\/li>\n<\/ul>\n<p>All of this clearly reflects our approach to technology: <strong>innovation that impresses, yes, but above all delivers real value<\/strong>, whether by improving customer service or optimizing processes in complex tourism environments.<\/p>\n<\/div>[vc_empty_space][vc_images_carousel images=&#8221;56706,56710&#8243; img_size=&#8221;full&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><strong>Technology designed for the digital traveler\u2026 and for the business<\/strong><\/p>\n<p>At FITUR 2026, Bravent showcased something that is already a reality: <strong>the traveler is fully digital<\/strong>, and tourism companies must be able to support them throughout their entire <em>customer journey<\/em>. We talked about solutions that enable:<\/p>\n<ul>\n<li><strong>Automated customer service<\/strong> across multiple channels, improving conversion and loyalty.<\/li>\n<li>New digital service models through <strong>intelligent avatars<\/strong> and personalized experiences.<\/li>\n<li><strong>Digitization of internal processes<\/strong> and reduction of manual errors in document management.<\/li>\n<li><strong>Real-time data analysis<\/strong> to make better decisions in revenue, operations or human resources.<\/li>\n<li><strong>Anticipation of incidents and demand peaks<\/strong> through AI-based predictive models.<\/li>\n<li><strong>Immersive experiences<\/strong> that inspire travelers even before their journey begins.<\/li>\n<\/ul>\n<p>All with a very clear goal: <em>to help tourism companies become more efficient and deliver better experiences<\/em>, without losing control or scalability.<\/p>\n<\/div>[vc_empty_space][vc_images_carousel images=&#8221;56714,56716,56712&#8243; img_size=&#8221;full&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>MIA: World2Meet\u2019s digital ambassador developed by Bravent<\/strong><\/h2>\n<p>In parallel, at its own stand, <strong>World2Meet (W2M)<\/strong> once again presented <a href=\"https:\/\/www.bravent.net\/en\/success-stories\/iberostar-group-w2m-avatar-generative-ai-2\/\" target=\"_blank\" rel=\"noopener\"><strong>MIA<\/strong><\/a>, its intelligent digital ambassador developed by Bravent.<\/p>\n<p>MIA is a <strong>hyper-realistic, AI-powered avatar<\/strong>, designed to interact naturally with users, provide information, answer questions and support travelers at different touchpoints. It is not just a visually appealing interface, but <strong>a living solution that evolves year after year<\/strong>.<\/p>\n<p>This was the <strong>third consecutive FITUR<\/strong> where W2M presented MIA, incorporating new features and continuous improvements. Its evolution shows how <strong>intelligent avatars<\/strong> can become a strategic communication and service channel within the tourism sector.<\/p>\n<p>Additionally, this year W2M received a visit from <strong>Microsoft<\/strong>, interested in learning firsthand about the avatar developed together with Bravent \u2014 a milestone that reinforces the technological strength and potential of these types of solutions.<\/p>\n<\/div>[vc_empty_space][vc_images_carousel images=&#8221;56722,56720,56718&#8243; img_size=&#8221;full&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Bravent in the media: RTVE and Agencia EFE<\/strong><\/h2>\n<p>The innovation presented at FITUR 2026 also gained significant media attention. <a href=\"https:\/\/www.rtve.es\/play\/videos\/telediario-1\/arranca-fitur-2026-casi-10000-empresas-161-paises-acuden-feria-turismo-madrid\/16905938\/\" target=\"_blank\" rel=\"noopener\"><strong>RTVE<\/strong><\/a> interviewed \u00a0<a href=\"https:\/\/www.linkedin.com\/in\/mariasotocastro\/\" target=\"_blank\" rel=\"noopener\"><strong>Mar\u00eda Soto<\/strong><\/a><strong>, our Head of Innovation<\/strong>, at the official opening of the fair, highlighting the role of artificial intelligence, avatars and technology as key drivers of the future of tourism.<\/p>\n<p>Likewise, <strong>Agencia EFE<\/strong> also shared Bravent\u2019s vision on the digital transformation of the <strong>Travel &amp; Hospitality<\/strong> sector.<\/p>\n<\/div>[vc_empty_space][vc_images_carousel images=&#8221;56724&#8243; img_size=&#8221;full&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>FITUR 2026: visibility, innovation and real opportunities<\/strong><\/h2>\n<p>Our participation in FITUR 2026 resulted in:<\/p>\n<ul>\n<li><strong>Increased international visibility<\/strong> for Bravent.<\/li>\n<li><strong>Direct engagement with leading tourism companies<\/strong>.<\/li>\n<li><strong>Further consolidation of our positioning<\/strong> as a technology partner for <em>Travel &amp; Hospitality<\/em>.<\/li>\n<\/ul>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Shall we talk about innovating in your tourism business?<\/strong><\/h2>\n<p>At <strong>Bravent<\/strong>, we help tourism and hospitality companies <strong>turn technology into a real competitive advantage<\/strong>, designed for everyday business operations.<\/p>\n<p>\ud83d\udc49 <em>Get in touch with our team at <a href=\"mailto:info@bravent.net\" target=\"_blank\" rel=\"noopener\">info@bravent.net<\/a><\/em>\u00a0and discover how to bring innovation to the heart of your organization.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bravent strengthens its position as a technology partner for tourism at FITUR 2026 with AI, robotics and digital experiences.<\/p>\n","protected":false},"author":15,"featured_media":56726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[743,736],"tags":[948,941,737,763,569,932,927,557,864],"class_list":["post-56697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bravent-en","category-news-en","tag-business-strategy","tag-data-en","tag-digitalizacion-en","tag-innovacion-en","tag-microsoft-en","tag-microsoft-partner-en","tag-partnership","tag-security","tag-technology-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bravent at FITUR 2026: Innovation and Technology for Tourism<\/title>\n<meta name=\"description\" content=\"Bravent showcases AI, robotics and digital 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