{"id":56104,"date":"2025-12-15T08:51:09","date_gmt":"2025-12-15T08:51:09","guid":{"rendered":"https:\/\/www.bravent.net\/?p=56104"},"modified":"2025-12-15T08:51:10","modified_gmt":"2025-12-15T08:51:10","slug":"meta-launches-sam-3-the-new-model-capable-of-finding-and-tracking-almost-anything-in-images-and-video","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/meta-launches-sam-3-the-new-model-capable-of-finding-and-tracking-almost-anything-in-images-and-video","title":{"rendered":"Meta launches SAM 3: the new model capable of finding and tracking \u201calmost anything\u201d in images and video"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><a href=\"https:\/\/www.meta.com\/en-gb\/about\/?srsltid=AfmBOooDbW3SfIw1mq6yw_jYhhbcnKTI1kJqjyVY2zP8EtAdtm13vAib\" target=\"_blank\" rel=\"noopener\">Meta<\/a> has announced the open release of <strong><a href=\"https:\/\/ai.meta.com\/sam3\/\" target=\"_blank\" rel=\"noopener\">SAM 3<\/a> (Segment Anything Model 3)<\/strong>, the most advanced evolution of its segmentation model family.<\/p>\n<p>This model redefines how objects are identified and tracked in images and video: now a simple text prompt or example image is enough for the system to locate all instances that match the description.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p>Unlike previous versions, which required clicks or bounding boxes to delimit objects, SAM 3 understands natural language, enabling instructions such as \u201cpeople with backpacks,\u201d \u201cred cars,\u201d or \u201cbicycles on the right.\u201d<\/p>\n<p>The model also maintains stable temporal consistency, allowing it to follow moving objects even when the shot or lighting changes.<\/p>\n<\/div>[vc_empty_space][vc_single_image image=&#8221;56117&#8243; img_size=&#8221;Full&#8221; alignment=&#8221;center&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>What makes SAM 3 different<\/strong><\/h2>\n<p>\ud83d\udd39 <strong>Text- or image-guided segmentation<\/strong><br \/>\nYou can describe what you want to find or upload a reference image. SAM 3 automatically identifies all matches.<\/p>\n<p>\ud83d\udd39 <strong>Video tracking<\/strong><br \/>\nIt generates consistent masks across frames\u2014essential in dynamic environments.<\/p>\n<p>\ud83d\udd39 <strong>Detection + tracking in a single system<\/strong><br \/>\nOne model performs both tasks, simplifying computer-vision pipelines.<\/p>\n<p>\ud83d\udd39 <strong>Fully open source<\/strong><br \/>\nMeta released the code and weights, enabling research, deployment, and enterprise integrations.<\/p>\n<\/div>[vc_empty_space][vc_single_image image=&#8221;56111&#8243; img_size=&#8221;Full&#8221; alignment=&#8221;center&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Real-world use cases and applications of SAM 3<\/strong><\/h2>\n<ol>\n<li><strong>Counting people in queues or events<\/strong><br \/>\nIdentifies and counts individuals without custom models.<\/li>\n<li><strong>Tracking moving vehicles<\/strong><br \/>\nHighly useful for mobility, access control, traffic analytics, or smart parking.<\/li>\n<li><strong>Automatic face blurring<\/strong><br \/>\nEnsures privacy in corporate videos, public recordings, or datasets.<\/li>\n<li><strong>Automatic license-plate blurring<\/strong><br \/>\nRegulatory compliance with no manual work.<\/li>\n<li><strong>Smart editing and post-production<\/strong><br \/>\nManipulate objects with prompts like \u201cblue chair\u201d without manual cutouts.<\/li>\n<li><strong>Retail and e-commerce<\/strong><br \/>\nProduct detection, shelf analytics, and interactive experiences.<\/li>\n<li><strong>Science, sports, and technical analysis<\/strong><br \/>\nPrecise tracking of animals, particles, athletes, or machinery.<\/li>\n<\/ol>\n<\/div>[vc_empty_space][vc_single_image image=&#8221;56113&#8243; img_size=&#8221;Full&#8221; alignment=&#8221;center&#8221;][vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Availability: SAM 3 is now on Azure Microsoft Foundry<\/strong><\/h2>\n<p>Microsoft has added <em>facebook-sam3<\/em> to the official <a href=\"https:\/\/azure.microsoft.com\/en-us\/products\/ai-foundry\" target=\"_blank\" rel=\"noopener\">Microsoft Foundry<\/a> model catalog, accessible from the Hugging Face registry.<\/p>\n<\/div>[vc_empty_space][vc_single_image image=&#8221;56113&#8243; img_size=&#8221;Full&#8221; alignment=&#8221;center&#8221;][vc_empty_space]<div class=\"last-paragraph-no-margin\"><p>This means companies can use SAM 3 directly on Azure, with no need to deploy it manually in containers or on their own GPUs.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Official resources<\/strong><\/h2>\n<ul>\n<li><strong>Repository (code + weights):<\/strong><br \/>\n\ud83d\udc49 <a href=\"https:\/\/github.com\/facebookresearch\/sam3\" target=\"_blank\" rel=\"noopener\">https:\/\/github.com\/facebookresearch\/sam3<\/a><\/li>\n<li><strong>Official playground:<\/strong><br \/>\n\ud83d\udc49 <a href=\"https:\/\/aidemos.meta.com\/segment-anything\/gallery\" target=\"_blank\" rel=\"noopener\">https:\/\/aidemos.meta.com\/segment-anything\/gallery<\/a><\/li>\n<\/ul>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p>Bravent is already integrating SAM 3 in <a href=\"https:\/\/azure.microsoft.com\/en-us\/pricing\/purchase-options\/azure-account\/search?icid=free-search&amp;ef_id=_k_EAIaIQobChMIgN_xkZa_kQMV8gcGAB2kGRnEEAAYASAAEgKvA_D_BwE_k_&amp;OCID=AIDcmm68ejnsa0_SEM__k_EAIaIQobChMIgN_xkZa_kQMV8gcGAB2kGRnEEAAYASAAEgKvA_D_BwE_k_&amp;gad_source=1&amp;gad_campaignid=1634697329&amp;gbraid=0AAAAADcJh_uNyosmXPVIPrkW9MamRHB0x&amp;gclid=EAIaIQobChMIgN_xkZa_kQMV8gcGAB2kGRnEEAAYASAAEgKvA_D_BwE\" target=\"_blank\" rel=\"noopener\">Azure<\/a><\/p>\n<p>The arrival of SAM 3 on Azure opens the door to advanced solutions for video analytics, automation, anonymization, and computer vision, fully integrated with cloud infrastructure.<\/p>\n<p>At Bravent we are already testing its potential in real use cases such as people counting, vehicle tracking, and intelligent privacy.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>[vc_section]<section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1750923353325 vc_row-has-fill vc_column-gap-15 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-right md-text-right sm-text-right xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;48034&#8243; img_size=&#8221;128&#215;128&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; el_class=&#8221;align-inherit&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h3 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block heading-style2  vc_custom_1756725018432  heading-1\"  style=\"font-size: 20px; font-weight: 400;\" data-fontsize=\"20px\">Mar\u00eda Soto Castro<\/h3><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block heading-style2  vc_custom_1756725041738  heading-2\"  style=\"font-size: 16px; font-weight: 400; color: #7a7a7a;\" data-fontsize=\"16px\">Head of Innovation - Bravent<\/span><div  class=\"pofo-social-links social-icon-style-8 social-icon-1\"><ul class=\"small-icon\"><li><a class=\"linkedin-in\" href=\"https:\/\/www.linkedin.com\/in\/mariasotocastro\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/section>[\/vc_section]<section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_separator]<div class=\"last-paragraph-no-margin\"><p><strong>If you want to explore how SAM 3 can be applied in your organization, we can help you with a PoC or full integration.<\/strong><\/p>\n<p>Contact us at <a href=\"mailto:info@bravent.net\" target=\"_blank\" rel=\"noopener\"><strong>info@bravent.net<\/strong><\/a> and discover how to bring this innovation to your organization.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid  vc_custom_1646385956017 wow fadeIn pofo-stretch-content vc_row-no-padding vc_row-o-equal-height vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-6 vc_col-xs-12 wow fadeInRight text-center md-text-center sm-text-center xs-text-center pofo-column-responsive-6acb096ce1478\"><div class=\"vc_column-inner vc_custom_1645690236245\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-has-fill vc_col-sm-6  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner vc_custom_1646385945523\"><div 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Puede consultar la <a href=\"https:\/\/www.bravent.net\/politica-privacidad\/\" target=\"blank\"> Pol\u00edtica de Privacidad.<\/a><\/span><\/label><\/span><\/span><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-medium btn-deep-pink btn-rounded\" type=\"submit\" value=\"Enviar\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"90\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/section><div class=\"vc_row-full-width vc_clearfix\"><\/div><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Meta has released SAM 3, the latest version of its segmentation model capable of detecting and tracking almost any object in images and video using just a text prompt or reference image. With stable video tracking, combined detection and tracking, and open-source code, SAM 3 is now available on Azure.<\/p>\n","protected":false},"author":15,"featured_media":56109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[743,736],"tags":[948,941,737,763,569,932,927,557,864],"class_list":["post-56104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bravent-en","category-news-en","tag-business-strategy","tag-data-en","tag-digitalizacion-en","tag-innovacion-en","tag-microsoft-en","tag-microsoft-partner-en","tag-partnership","tag-security","tag-technology-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAM 3 by Meta: detects and tracks objects in images and video<\/title>\n<meta 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