{"id":54800,"date":"2025-10-01T11:08:51","date_gmt":"2025-10-01T11:08:51","guid":{"rendered":"https:\/\/www.bravent.net\/?p=54800"},"modified":"2025-10-01T11:08:52","modified_gmt":"2025-10-01T11:08:52","slug":"ai-assistants-in-whatsapp-the-channel-that-transforms-customer-service","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/ai-assistants-in-whatsapp-the-channel-that-transforms-customer-service","title":{"rendered":"AI Assistants in WhatsApp: the channel that transforms customer service"},"content":{"rendered":"

The way companies communicate with their customers is changing. Email or phone calls are no longer enough: users want immediate, personalized responses in a channel they already use every day.<\/strong><\/p>\n

That channel is WhatsApp.<\/strong><\/p>\n

With open rates of 80\u201398%<\/strong> compared to 15\u201325% in email marketing, WhatsApp is today the most effective way to connect with customers and provide closer, faster, and more efficient support.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>

Why an AI Assistant in WhatsApp?<\/strong><\/h2>\n

An AI-powered conversational assistant<\/a><\/strong> in WhatsApp allows companies to turn every message into a personalized experience.<\/p>\n

Some of its advantages are:<\/p>\n

    \n
  1. Transforms every conversation into a brand experience.<\/strong><\/li>\n
  2. Higher engagement<\/strong>: messages are almost always read.<\/li>\n
  3. Total availability<\/strong>: WhatsApp is always in the user\u2019s pocket, 24\/7.<\/li>\n
  4. Segmentation and personalization<\/strong>: messages tailored to each profile.<\/li>\n
  5. Native WhatsApp features<\/strong>: location, voice messages, attachments, or notes.<\/li>\n
  6. Immediate incident management.<\/strong><\/li>\n
  7. Escalation to a person when necessary.<\/strong><\/li>\n<\/ol>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>

    Escalation to a Person: Integration with Microsoft Teams<\/a><\/strong><\/h2>\n

    AI<\/a> does not replace people, it complements them.<\/strong> At any time, the assistant can ask the customer:<\/p>\n

    \ud83d\udc49 \u201cDo you want to continue talking with a person via WhatsApp, or do you prefer a call<\/a>?\u201d<\/em><\/p>\n

    The system automatically summarizes the conversation and leaves a notification in the Microsoft Teams<\/a> <\/strong>channel of the support team. This way, a person takes over the case with full context and continues the support without losing information.<\/p>\n

    This ensures a smooth, fast, and 100% personalized experience.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>

    Surveys and Continuous Improvement<\/strong><\/h2>\n

    Once the support is finished (whether by AI or by a person), the assistant can launch an automatic survey <\/strong>to assess the experience.<\/p>\n

    This feedback makes it possible to continuously improve the service and measure real customer satisfaction.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>

    Flexible Solutions for Each Company<\/strong><\/h2>\n

    At Bravent, we design WhatsApp assistants tailored to every need:<\/p>\n