{"id":54458,"date":"2025-09-16T08:28:59","date_gmt":"2025-09-16T08:28:59","guid":{"rendered":"https:\/\/www.bravent.net\/?p=54458"},"modified":"2025-09-16T08:29:00","modified_gmt":"2025-09-16T08:29:00","slug":"generative-ai-enterprise-choose-approach-transform-business","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/generative-ai-enterprise-choose-approach-transform-business","title":{"rendered":"Generative AI in the Enterprise: How to Choose the Approach That Will Transform Your Business"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><a href=\"https:\/\/www.microsoft.com\/en-us\/ai\/ai-101\/what-is-generative-ai\" target=\"_blank\" rel=\"noopener\">Generative artificial intelligence<\/a> has moved beyond being a futuristic promise to become a strategic tool that is redefining how companies operate.<\/p>\n<p>At Bravent, we believe the real value of AI is not just in the technology itself, but in how it is applied to empower people, transform processes, and create real competitive advantages.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Which AI Approach Is Right for Your Business?<\/strong><\/h2>\n<p>Generative AI is not a one-size-fits-all solution. There are multiple paths to adopting it, each addressing different needs:<\/p>\n<ul>\n<li><strong>AI Assistants:<\/strong> Ideal for boosting individual productivity. Integrated into tools like Outlook or Teams, they help employees work faster and smarter.<\/li>\n<li><strong>AI Agents:<\/strong> Automate entire business processes, from ticket management to financial forecasting.<\/li>\n<li><strong>Extensible AI:<\/strong> Allows adapting pre-built solutions like Microsoft Copilot to your own workflows and systems.<\/li>\n<li><strong>Custom AI:<\/strong> Built from scratch to tackle specific challenges, deliver unique experiences, and scale innovation.<\/li>\n<\/ul>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p><strong>Real Success Cases at Bravent: Practical Applications of Generative AI<\/strong><\/p>\n<ol>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/en\/success-stories\/real-time-virtual-assistant\/\" target=\"_blank\" rel=\"noopener\"><strong>Conversational Assistant on WhatsApp<\/strong><\/a><\/h3>\n<p>In collaboration with <strong>CATAI (\u00c1voris)<\/strong>, we developed <strong>CAT-AI WhatsApp<\/strong>, a virtual assistant integrated with Amadeus that provides personalized recommendations throughout the customer journey\u2014itineraries, restaurants, or activities. This solution delivers real-time support on the client\u2019s own mobile device, improving both experience and loyalty.<\/li>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/en\/success-stories\/iberostar-group-w2m-avatar-generative-ai-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Hyperrealistic Avatar with Generative AI (v2.0)<\/strong><\/a><\/h3>\n<p>Working with <strong>World2Meet, part of the Iberostar Group<\/strong>, we created a 3D hyperrealistic avatar capable of interacting naturally and in multiple languages with users. Presented at FITUR 2025 on a Holobox screen, it offered personalized recommendations and generated significant engagement with visitors.<\/li>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/casos-de-exito\/iberdrola-chatbot-ia-generativa\/\" target=\"_blank\" rel=\"noopener\"><strong>Intelligent Customer Service Chatbot<\/strong><\/a><\/h3>\n<p>For <strong>Iberdrola Middle East<\/strong>, we built a generative AI chatbot based on GPT and Azure Cognitive Search, capable of analyzing large volumes of information and providing accurate responses and recommendations. This improved customer service efficiency and optimized data usage.<\/li>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/en\/success-stories\/john-deere-generative-ai\/\" target=\"_blank\" rel=\"noopener\"><strong>Natural Language Queries on Databases<\/strong><\/a><\/h3>\n<p>For <strong>John Deere<\/strong>, we implemented a solution that translates natural language questions into SQL queries, facilitating access to the traceability system (Teseo). Users can retrieve information without technical knowledge, increasing autonomy and accelerating decision-making.<\/li>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/en\/news\/top-3-use-cases-of-generative-ai-in-real-projects\/\" target=\"_blank\" rel=\"noopener\"><strong>Multi-Sector Generative AI Projects<\/strong><\/a><\/h3>\n<p>Bravent has led innovative use cases such as:<\/p>\n<ul>\n<li>Automatic analysis of industrial plans to extract technical data in seconds, awarded at the Indesia hackathon.<\/li>\n<li>Management of mortgage documentation, extracting key information quickly and securely.<\/li>\n<li>Analysis of tenders, automating the identification of requirements and opportunities without manual review.<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><a href=\"https:\/\/www.bravent.net\/en\/solutions\/smart-doc\/\" target=\"_blank\" rel=\"noopener\"><strong>SmartDoc: Intelligent Enterprise Document Management<\/strong><\/a><\/h3>\n<p>With <strong>SmartDoc<\/strong>, our packaged generative AI solution, we help companies process, classify, and search complex documentation in seconds. This tool enables:<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Automatic extraction of key information from contracts, tenders, or technical documents.<\/li>\n<li>Natural language search across large volumes of documents.<\/li>\n<li>Reduced time spent on manual review and minimized errors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">SmartDoc is transforming how clients manage critical information, improving operational efficiency and accelerating decision-making.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Trends Driving the Pace<\/strong><\/h2>\n<p>According to the 2025 Labor Trends Index:<\/p>\n<ul>\n<li><strong>82% of business leaders<\/strong> plan to use AI agents to expand their teams\u2019 capabilities.<\/li>\n<li><strong>50% prioritize personalization<\/strong> as key to improving efficiency and customer experience.<\/li>\n<\/ul>\n<p>These figures highlight a reality: <strong>AI is no longer optional\u2014it\u2019s a competitive imperative.<\/strong><\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>How to Apply Generative AI in Your Business<\/strong><\/h2>\n<p>At Bravent, we help organizations advance their AI strategy with a clear and secure approach:<\/p>\n<ol>\n<li><strong>Start quickly with AI assistants<\/strong><br \/>\nTools like Microsoft 365 Copilot help teams save time, make better decisions, and focus on strategic tasks.<\/li>\n<li><strong>Automate processes with AI agents<\/strong><br \/>\nFrom simple tasks to complex workflows, agents can work autonomously or collaboratively to improve operational efficiency.<\/li>\n<li><strong>Adapt solutions with extensible AI<\/strong><br \/>\nPlatforms like Copilot Studio allow you to customize experiences, integrate systems, and add your own data without starting from scratch.<\/li>\n<li><strong>Differentiate with custom AI<\/strong><br \/>\nWhen challenges are unique, custom AI allows you to create tailor-made solutions with full control over models, data, and business logic.<\/li>\n<\/ol>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Security as the Foundation of Transformation<\/strong><\/h2>\n<p>Adopting AI must be accompanied by a solid security and responsibility strategy. At Bravent, we work with clients to ensure every layer of their AI stack is protected, compliant, and trustworthy.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h2><strong>Conclusion: Design Your Generative AI Strategy with Bravent<\/strong><\/h2>\n<p>Generative AI transformation is not a destination\u2014it\u2019s a journey.<br \/>\nAt Bravent, we guide you every step of the way, from initial exploration to the development of advanced solutions. Whether you seek efficiency, innovation, or differentiation, there\u2019s a generative AI approach that fits your business.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section>[vc_section]<section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1750923353325 vc_row-has-fill vc_column-gap-15 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth text-right md-text-right sm-text-right xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;48034&#8243; img_size=&#8221;128&#215;128&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243; el_class=&#8221;align-inherit&#8221;]<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6  col-xs-mobile-fullwidth xs-text-center\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h3 class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block heading-style2  vc_custom_1756725018432  heading-1\"  style=\"font-size: 20px; font-weight: 400;\" data-fontsize=\"20px\">Mar\u00eda Soto Castro<\/h3><span class=\"text-extra-dark-gray margin-20px-bottom font-weight-600 display-block heading-style2  vc_custom_1756725041738  heading-2\"  style=\"font-size: 16px; font-weight: 400; color: #7a7a7a;\" data-fontsize=\"16px\">Head of Innovation - Bravent<\/span><div  class=\"pofo-social-links social-icon-style-8 social-icon-1\"><ul class=\"small-icon\"><li><a class=\"linkedin-in\" href=\"https:\/\/www.linkedin.com\/in\/mariasotocastro\/\" target=\"_blank\"><i class=\"fa-brands fa-linkedin-in\"><\/i><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/section>[\/vc_section]<section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_separator]<div class=\"last-paragraph-no-margin\"><p><strong>Are you ready to take the next step?<\/strong><\/p>\n<p>\ud83d\udce7 <strong>Contact us at <a href=\"mailto:info@bravent.net\" target=\"_blank\" rel=\"noopener\">info@bravent.net<\/a> <\/strong>and discover how we can help you turn AI into real impact.<\/p>\n<\/div>[vc_empty_space]<\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how to apply generative AI in the enterprise with real examples, success stories, and Bravent solutions. Choose the AI approach that will transform your business.<\/p>\n","protected":false},"author":15,"featured_media":54465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[743,736],"tags":[948,941,737,763,569,932,927,557,864],"class_list":["post-54458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bravent-en","category-news-en","tag-business-strategy","tag-data-en","tag-digitalizacion-en","tag-innovacion-en","tag-microsoft-en","tag-microsoft-partner-en","tag-partnership","tag-security","tag-technology-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generative AI in the Enterprise: How to Transform Your Business<\/title>\n<meta name=\"description\" content=\"Discover how to apply generative AI in the 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