{"id":52210,"date":"2025-01-28T13:19:59","date_gmt":"2025-01-28T13:19:59","guid":{"rendered":"https:\/\/www.bravent.net\/?p=52210"},"modified":"2025-01-28T13:20:00","modified_gmt":"2025-01-28T13:20:00","slug":"avoris-microsoft-present-catai-at-fitur","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/avoris-microsoft-present-catai-at-fitur","title":{"rendered":"\u00c1voris and Microsoft present CAT-AI at FITUR 2025, the virtual assistant that revolutionizes the travel experience"},"content":{"rendered":"

Strategic collaboration between \u00c1voris, Microsoft, Briguest by Bravent and Amadeus drives innovation in the travel industry.<\/h2>\n

CAT-AI offers an immersive and personalized experience thanks to Azure’s artificial intelligence technology to all CATAI tour operator customers.<\/h3>\n

As part of the last edition of FITUR, \u00c1voris Corporaci\u00f3n Empresarial<\/a> and Microsoft announced the launch of CAT-AI, a state-of-the-art virtual assistant designed to transform the traveler experience. The development of CAT-AI has been made possible thanks to the strategic collaboration with Amadeus, a technology leader in the travel industry, and Briguest<\/a> by Bravent, a Microsoft technology partner.<\/p>\n

CAT-AI integrates generative artificial intelligence technology from Azure, Microsoft’s cloud, to provide detailed and personalized information about travel destinations. This tool will allow users to interact intuitively to learn about recommendations for places of interest, activities, accommodations, flights and documentation requirements.<\/p>\n

During FITUR 2025, attendees were able to live an immersive experience exploring destinations such as Japan and Costa Rica through visual, oral and written content in virtual reality environments and mobile devices. In addition, CAT-AI is available on platforms such as WhatsApp, facilitating access to information at any time and place during the customer’s trip.<\/p>\n

The integration with Amadeus solutions such as Amadeus Hey!<\/a> for travel updates and Amadeus Discover for destination recommendations will provide up-to-date information on flights, restaurants and activities, enhancing travel planning and enjoyment. CAT-AI is designed to evolve and incorporate new destinations and functionalities, with the aim of enriching the experience of CATAI’s customers, \u00c1voris’s major travel tour operator.<\/p>\n

On the occasion of this launch Ra\u00fal Serrano, CEO of CATAI, highlights that: \u201cWith CAT-AI we take a firm step towards the digitization of tourism, offering our customers a tool that personalizes and enriches each trip.Thanks to the collaboration with Microsoft, Amadeus and Briguest, we are taking the travel experience to a new level of innovation and convenience\u201d.<\/p>\n

Carolina Castillo<\/strong>, director of operations and marketing at Microsoft Spain, also emphasizes that: \u201cWe are proud to collaborate with \u00c1voris in the development of CAT-AI, which combines advanced artificial intelligence and tourism expertise to deliver innovative solutions that transform the way people discover and enjoy their travels<\/em>\u201d.<\/p>\n

Christian Boutin<\/strong>, Managing Director for Spain and Portugal at Amadeus, adds: \u201cGenerative AI has enormous potential to impact all phases of travel by improving the traveler experience through hyper-personalization. Our mission as a company is to improve the travel experience for everyone and, to achieve this, we put the traveler at the center of everything we do. This alliance is also testament to the importance of collaboration within our industry to drive innovation and develop practical, concrete use cases.<\/em>\u201d<\/p>\n

Finally, Mario Lopez Baratas<\/strong>, CIO of Bravent said: \u201cWe are proud to collaborate with customers like CAT-AI, who are committed to innovation to transform the travel industry. Together we have been able to demonstrate the potential of conversational assistants and generative AI to improve the user experience and automate customer service processes<\/em>.”<\/p>\n<\/div>[vc_gallery interval=”3″ images=”52217,52215,52213″ img_size=”full”]<\/div><\/div><\/div><\/section>

[vc_separator]

For more details, you can contact us at Info@bravent.net<\/a><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Strategic collaboration between \u00c1voris, Microsoft, Briguest by Bravent and Amadeus drives innovation in the travel industry. CAT-AI offers an immersive and personalized experience thanks to Azure's artificial intelligence technology to all CATAI tour operator customers. As part of the last edition of FITUR, \u00c1voris Corporaci\u00f3n Empresarial and Microsoft announced the launch of CAT-AI, a state-of-the-art virtual assistant designed to transform the traveler experience. The development of CAT-AI has been made possible thanks to the strategic collaboration with Amadeus, a technology leader in the travel industry, and Briguest by Bravent, a Microsoft technology partner. CAT-AI integrates generative artificial intelligence technology from Azure, Microsoft's cloud, to provide detailed and personalized information about travel destinations. This tool will allow users to interact intuitively to learn about recommendations for places of interest, activities, accommodations, flights and documentation requirements. During FITUR 2025, attendees were able to live an immersive experience exploring destinations such as Japan and Costa Rica through visual, oral and written content in virtual reality environments and mobile devices. In addition, CAT-AI is available on platforms such as WhatsApp, facilitating access to information at any time and place during the customer's trip. The integration with Amadeus solutions such as Amadeus Hey! for travel...","protected":false},"author":1,"featured_media":52227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[743,736],"tags":[812,1101,749,750,540,1111,1131,880,763,569,1121],"class_list":["post-52210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bravent-en","category-news-en","tag-artificial-intelligence-en","tag-automation","tag-bravent-en","tag-bravent-it-en","tag-digital-transformation","tag-events","tag-fitur-2025","tag-future-technology","tag-innovacion-en","tag-microsoft-en","tag-revolucion-digital-en"],"yoast_head":"\n\u00c1voris and Microsoft present CAT-AI at FITUR<\/title>\n<meta name=\"description\" content=\"At the last edition of FITUR 2025, \u00c1voris and Microsoft announced the launch of CAT-AI, developed 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