{"id":46046,"date":"2023-12-19T09:51:26","date_gmt":"2023-12-19T09:51:26","guid":{"rendered":"https:\/\/www.bravent.net\/?p=46046"},"modified":"2023-12-19T09:51:26","modified_gmt":"2023-12-19T09:51:26","slug":"bravent-revolutionizes-tourism-with-generative-ai-at-forward-travel-2023","status":"publish","type":"post","link":"https:\/\/www.bravent.net\/en\/news\/bravent-revolutionizes-tourism-with-generative-ai-at-forward-travel-2023","title":{"rendered":"Bravent revolutionizes tourism with Generative AI at Forward Travel 2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><p>In a groundbreaking step towards the future of global tourism, Bravent, a leader in creative technological solutions, has unveiled the first video developed using Generative AI <a href=\"https:\/\/forward.travel\/\">at the prestigious Forward_MAD 23<\/a> event, organized by the international consulting firm <a href=\"https:\/\/www.linkedin.com\/company\/klebergroup\/?originalSubdomain=de\">Kleber Group<\/a>. The video, aimed at promoting Madrid as a high-impact tourist destination, has been 80% developed using <a href=\"https:\/\/en.wikipedia.org\/wiki\/Generative_artificial_intelligence\">Generative AI technology<\/a> and required 20% human intervention.<\/p>\n<p><strong>The event served as a platform to present this disruptive technology, which promises to transform how we experience and promote remote tourist destinations. The video, developed using <a href=\"https:\/\/azure.microsoft.com\/es-es\/products\/ai-services\/openai-service\">Microsoft&#8217;s Azure OpenAI<\/a> Service solution, offers an unprecedented immersion into the charms of Madrid, capturing the essence of the city through advanced algorithms.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">[vc_separator]<div class=\"last-paragraph-no-margin\"><p>During the presentation, Microsoft experts shared their vision regarding the impact of Generative AI in the tourism sector, highlighting its potential to stimulate interest in long-haul destinations and optimize production processes. The implementation of these technologies not only boosts tourist appeal but also provides an innovative way to promote key elements of a destination, such as culture, history, and unique experiences in the case of Madrid.<\/p>\n<\/div>[vc_separator]<div class=\"last-paragraph-no-margin\"><blockquote><p>\n&#8220;The application of Microsoft&#8217;s AI technologies has allowed us to explore new frontiers in integrating emerging technologies into the tourism industry,&#8221; stated Jose Antonio Lozano, Innovation Sales Lead at Bravent. &#8220;This video is just the beginning of a series of initiatives that will transform how people discover and connect with destinations through artificial intelligence.&#8221;\n<\/p><\/blockquote>\n<\/div><div class=\"last-paragraph-no-margin\"><p><strong>The application of Generative AI in creating tourism content represents a significant advancement in technological innovation, offering opportunities to attract new travelers and empower the global tourism economy.<\/strong><\/p>\n<p>For more information about this solution and its impact on the tourism industry, visit our website.<\/p>\n<\/div>[vc_separator]<\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bravent revolutionizes tourism with Generative AI at Forward Travel 2023<\/p>\n","protected":false},"author":1,"featured_media":46047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[743,736],"tags":[538,812,802,949,941,818,965,967,883,924,754,569,935,966],"class_list":["post-46046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bravent-en","category-news-en","tag-ai","tag-artificial-intelligence-en","tag-chat-gpt","tag-chat-gt","tag-data-en","tag-event","tag-generative-ai","tag-generative-artificial-intelligence","tag-hololens-2-en","tag-innovation-en","tag-madrid-en","tag-microsoft-en","tag-openai-en","tag-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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