{"id":46952,"date":"2024-02-19T14:52:43","date_gmt":"2024-02-19T14:52:43","guid":{"rendered":"https:\/\/www.bravent.net\/?post_type=portfolio&p=46952"},"modified":"2024-07-26T08:01:06","modified_gmt":"2024-07-26T08:01:06","slug":"trison-computer-vision-powerbi","status":"publish","type":"portfolio","link":"https:\/\/www.bravent.net\/en\/success-stories\/trison-computer-vision-powerbi\/","title":{"rendered":"Trison – Computer Vision & PowerBI"},"content":{"rendered":"

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Optimizing the customer experience with Computer Vision<\/h1>

TRISON<\/span><\/strong><\/h3>\n<\/div><\/div><\/div><\/div><\/section>[\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1635928545333{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #020726 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]
Trison is a company that designs showcase areas and stores for different centers and brands of Spanish multinational textile manufacturing and distribution companies.<\/span><\/div><\/div><\/div>

Client:<\/span>\u00a0Trison<\/span><\/p>\n

Year: <\/span>2023<\/span><\/p>\n

Services: AI<\/span><\/span><\/p>\n

Technologies:<\/span> Computer Vision, Power BI<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section>[\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1635929310178{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #dadd02 !important;}”]

<\/span>[vc_separator color=”custom” border_width=”2″ accent_color=”#020726″ el_class=”reto-solucion”]End-to-End Customer Analytics: Exploring In-Store Dynamics to Optimize the Experience<\/span><\/div><\/div><\/div><\/section>[\/vc_section]
The
Challenge<\/span><\/div><\/div><\/div>

The client was faced with the need to better understand the dynamics within its stores and the behavior of its customers<\/strong>, including the number of people entering and moving within the stores, the time customers spend in different areas, as well as demographic characteristics of visitors.<\/p>\n<\/div><\/div><\/div><\/div><\/div>[vc_empty_space][vc_single_image image=”46993″ img_size=”full” alignment=”center”]<\/div><\/div><\/div><\/section>[vc_section full_width=”stretch_row” css=”.vc_custom_1635929310178{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #dadd02 !important;}”]

<\/span>[vc_separator color=”custom” border_width=”2″ accent_color=”#020726″ el_class=”reto-solucion”]An advanced system combining surveillance cameras with Intel's machine vision models was implemented.<\/span><\/div><\/div><\/div><\/section>[\/vc_section]
The
Solution<\/span><\/div><\/div><\/div>

This technology allows detailed tracking of the movement of people<\/strong> within the store, identifying demographic characteristics<\/strong> such as gender and age, and analyzing specific objects<\/strong>, such as the markings on customers’ bags.<\/p>\n<\/div><\/div><\/div><\/div>

In order to transform this complex data into accessible and manageable information, a dashboard was developed in PowerBI<\/strong>.<\/p>\n

This tool visualizes the key data collected, thus facilitating analysis and decision making based on real data.<\/p>\n<\/div><\/div><\/div><\/div><\/div>[vc_empty_space][vc_single_image image=”46995″ img_size=”full” alignment=”center”]<\/div><\/div><\/div><\/section>[vc_section full_width=”stretch_row” css=”.vc_custom_1635929310178{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #dadd02 !important;}”]

<\/span>[vc_separator color=”custom” border_width=”2″ accent_color=”#020726″ el_class=”reto-solucion”]Real-time insights for enhanced shopping experience and competitive strategies<\/span><\/div><\/div><\/div><\/section>[\/vc_section]
Impact<\/span><\/div><\/div><\/div>

The implementation of this system has provided the client with a deep and detailed understanding of the behavior and characteristics of its store visitors<\/strong>.<\/p>\n

With access to real-time visual and numerical information, the client can now make informed decisions to improve<\/strong> the shopping experience, adjust store layout according to areas of greatest interest or dwell time, and develop more effective marketing strategies targeted to specific customer segments.<\/p>\n<\/div><\/div><\/div><\/div>

In addition, the ability to detect competing products among visitors’ bags offers a unique strategic advantage<\/strong>, allowing the client to tailor its offers and promotional strategies to compete more effectively in the marketplace.<\/p>\n<\/div><\/div><\/div><\/div><\/div>[vc_empty_space]Did you miss our Webinar with Trison about this project? Request the recording here<\/a>[vc_empty_space][vc_video link=”https:\/\/youtu.be\/6SEMF8-k-UU” align=”center”]<\/div><\/div><\/div><\/section>

Do you have any projects in mind?<\/span>Let's talk?<\/a><\/div><\/div><\/div><\/section>
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