Before we begin to explain the types of extended realities that exist, let’s start by explaining what they are.
Extended realities, also known as “XR”, is an umbrella term that encompasses a number of immersive technologies.
Therefore, we could understand extended realities as encompassing augmented, virtual and mixed reality.
Likewise, extended realities encompass all those aspects that complement and relate to the rest of the realities.
In addition, all the advances and innovations that arise in this aspect are found within the extended realities.
To summarize, we could say that extended realities are technologies that create environments and objects digitally in which users can interact.
Among extended realities, what is meant by augmented reality?
As we have just explained, augmented reality is one of the extended realities.
That is, augmented realities (AR) are those technologies that allow the user to visualize graphical information in the real world through a device.
For example, one of the best known are interactive games, such as Pokemon Go.
Another example, one of the projects we carried out in 2022, for the company Ooredoo, where, from Bravent, we created Ooredoo Nation, a game that they used during the World Cup in Qatar.
Therefore, thanks to augmented reality, users will be able to see and interact with objects superimposed on the real world through their technological devices.
Within extended realities, what is meant by virtual reality?
Let us now move on to explain what virtual reality (VR) is, within extended realities.
In this case, the experience is totally immersive. In other words, the user feels that them are in the reality they are accessing.
In addition, access to this virtual reality is through specific devices, such as glasses or cases.
Therefore, this alliance seeks to promote the use of these technologies in the working world. It is a bet to improve business processes through technologies.
Inside the extended realities, what is meant by mixed reality?
Last but not least, within extended realities, we will explain what mixed reality is.
Mixed reality is a mixture of physical and digital universes. With this definition, it could be confused with augmented reality.
However, mixed reality allows 3D interactions between people, equipment and environment; while augmented reality does not.
Mixed reality is a breakthrough when it comes to interacting. With HoloLens, companies that create their worlds in the metaverse will be able to access them.
In addition, they will be able to interact with people from other parts of the world, or access different production factories, or provide training with experts from anywhere in the world.
In short, the uses are infinite and the possibilities unimaginable.
What are extended realities for?
As we have seen, the applicability of extended realities is innumerable.
Moreover, depending on the extended realities chosen, their use will be different, and what can be done with them as well.
To summarize, extended realities allow the interaction of the real world and a virtual environment.
To do this, the user interacts with real elements to which virtual components are added, in real time.
This last point is very important, since, in this way, any action of the user on any object or avatar will be seen in real time.
What advantages can using extended realities have for my business?
To see the advantages that the use of extended realities can have in a business, we will analyze one by one different sectors that have started to use them:
- In logistics and transportation: It allows to know how to place all the goods, even before having it.
- In manufacturing: The company can show the customer who is going to acquire the good that is going to sell the product before making the purchase.
- In industry: They will be able to visit assembly lines anywhere in the world, virtually.
- In pharmacy: Workers will be able to receive classes from prestigious doctors from anywhere in the world.
- In tourism: Users will be able to anticipate their trip, or relive it, through extended realities.
- In services: Employees will be able to hold virtual meetings with colleagues in any location, bringing people closer together.
- In video games: Gamers can experience, in a totally immersive way, the game.
- In fashion: As in the rest of the production industries, it will allow prototyping before production; in addition, customers will be able to try on products virtually.
- In marketing and advertising: To capture the attention of the target audience so that they experience the product in an almost real way, creating a need in them.
Therefore, these are some of the uses that can be given to extended realities, and the sectors where they are being used the most.
However, it is expected that, in a short time, all sectors will begin to work with them and benefit from them.
As we have seen, these technologies not only bring people from different places closer together, but also save time and money for the companies that use them.
What conclusions can be drawn from extended realities?
As a conclusion, extended realities are a computation of technologies that favor the connection between people and production processes.
In addition, they make it possible to anticipate future problems, since they prototype products before creating them, among other things.
They also save travel costs and promote sustainability, since transportation consumption decreases.
For all these reasons, the use of extended realities has only just begun, and we have listed some of their benefits.
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