Bravent USA drives business technology transformation in supply chain and energy industries in the United States

Mario López Baratas, at the head of Bravent USA, aims to position the technology consulting firm among the most prominent in the United States in offering ICT services, specially in the energy, supply chain and manufacturing sectors, at a time when the digitization of business is crucial. 

Mario explains in the first part of an extensive interview, how Bravent is positioning itself in the USA, and is reaching the market of Florida companies. 

Bravent USA’s current situation: 

– What phase is Bravent currently in? 

Bravent is currently in a growth phase in the American market. During the first year, the company focused on generating awareness in the state of Florida and now has several employees and is 100% focused on generating business and attracting new customers. 

– What are the company’s most outstanding achievements so far? 

The collaboration with Microsoft is key, for which Bravent has already become a supplier for the American market. As a result, Bravent was one of the companies highlighted during Microsoft’s Build event.

In addition, Bravent has achieved a prominent membership in Microsoft’s AI Partner Council, which is Microsoft’s AI specialist partner group. 

Adoption of new technologies in the energy and supply chain sectors in the USA

– From your perspective, how would you describe the current situation of U.S. companies in the energy and supply chain sectors  about the adoption of new technologies? 

The energy and supply chain sectors are two of the most dynamic and important sectors for the U.S. economy. Both are facing major challenges and opportunities stemming from digital transformation, which require continuous adaptation and a vision for the future.  

Some companies have bet on innovation and digitalization as pillars of their growth and differentiation, while others have been more conservative or laggards. However, I believe there is widespread awareness of the importance of incorporating emerging technologies to improve efficiency, sustainability, safety and customer satisfaction. 

– What are the biggest challenges these companies face in the process of incorporating emerging technologies? 

Among the biggest challenges these companies face in the process of incorporating emerging technologies, I would highlight the following: 

  • Choosing  the most appropriate technologies for each case, considering  their added value, their technical and economic feasibility, their integration with existing systems and their acceptance by users. 
  • The management of the cultural and organizational change involved in digital transformation, involving and training employees, fostering a culture of learning and collaboration, and promoting the leadership and commitment of senior management. 
  • Protecting the security and privacy of data, which is a key asset for companies, and which may be exposed to risks of cyber-attacks, leaks or misuse. 
  • Regulation and compliance with legal and ethical regulations governing the use of emerging technologies, which may differ per state, and may change over time. 
  • Measuring the return on investment and impact of emerging technologies, using relevant and reliable indicators to assess their effectiveness and cost-effectiveness, and to make informed decisions for their continuous improvement. 

Modernization and technological transformation 

– What is the path you consider essential to follow to achieve technological modernization and transformation in the sectors addressed by Bravent USA? 

Technology modernization and transformation is a complex process that requires a custom strategy per industry, company and context. In the case of the energy and supply chain sectors, which have a major impact on the economy and the environment, I believe that the essential route is the following: 

  • Identify problems, needs and opportunities for improvement that can be solved or exploited by  new technologies, such as artificial intelligence, the internet of things, the cloud, big data or mixed reality. 
  • Evaluate the competitive advantages, potential benefits and risks associated with the implementation of innovative technology solutions, considering return on investment, sustainability, security, safety, regulations and customer satisfaction. 
  • Design and implement pilot projects or proofs of concept to validate the technical and economic feasibility of the proposed solutions, as well as to measure their impact and added value. 
  • Scale and generalize the solutions that have demonstrated their effectiveness and profitability, integrating them with the organization’s processes, systems and culture,  ensuring their maintenance, updating and continuous improvement. 

I believe this path combines a strategic vision, an agile methodology and a results-oriented approach. 

Bravent Differentiation 

– What are advantages that Bravent offers compared to other technology consulting firms in the U.S. market? 

One of the main competitive advantages that Bravent offers is its extensive experience and recognition as a partner of Microsoft, one of the world leaders in the development of artificial intelligence and machine learning solutions. 

 Bravent is one of the few partners worldwide with advanced specialization in AI and Machine Learning, which demonstrates its ability to deliver high-level and quality projects in these areas.  

In addition, Bravent is part of the AI Partner Council, a select group of partners that collaborate with Microsoft to drive innovation and growth in the field of artificial intelligence. 

Another competitive advantage of Bravent is the deep knowledge it has of the energy and supply chain sectors, thanks to the experience gained working with companies in these sectors, both in Spain and in other countries.  

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