Bravent in 2024: Innovation, expansion and key achievements

We inaugurated 2024 by presenting at FITUR the first personalized avatar developed for W2M, travel division of the Iberostar Group, a revolutionary solution in the tourism sector.

Thanks to advanced neural network models and the Microsoft Azure Avatar Text-to-Speech service, we were able to create a synthetic-realistic, high-quality avatar based on a real person that allows us to hold intelligent conversations in real time and offer personalized content and responses about the company’s different brands and destinations.

Success stories

Throughout the year, we became an indispensable ally for numerous clients in their exciting journey of technological transformation, achieving outstanding milestones such as:

• Iberdrola: We implemented of a chatbot based on generative artificial intelligence, optimizing interaction with users and internal processes.
• Merz Aesthetics: Development of advanced mixed reality solutions, enhancing collaboration and operational efficiency.
• Aviation Group: Application of XR technologies to improve safety and training in the aviation industry. We integrated HoloLens 2 into practical training processes, with the Dynamics Guides platform complemented with BlueWings XR.
• John Deere: We implemented an application that uses generative AI to interpret questions formulated in natural language and convert them into specific SQL queries. This conversion facilitates the extraction of required data directly from the Teseo database without technical knowledge.

International expansion

We expanded our global presence with:

• Taking off in Miami and opening office in the Northeast US:

We established of a new headquarters to serve clients in the region and expand its influence in the U.S. market.

• LATAM expansion:
  • Mexico office: we opened an office in Mexico City to strengthen our presence in the Latin American market.
  • Innovation Hub in Lima: we created a center dedicated to the development of innovative solutions in Peru.
  • Expansion to Colombia: We entered the Colombian market, offering technological solutions adapted to local needs.

• Team expansion in Qatar: We increased the technical team in Qatar, preparing for the opening of a new Innovation Hub in 2025, focused on AI, Generative AI and Spatial Computing projects.

Strategic collaboration with Microsoft

The relationship with Microsoft has been a key pillar this year, reaching significant achievements such as:

• Obtaining the Advanced Specialization in Artificial Intelligence, being one of only two companies in Spain to obtain this recognition.
• The award for the most innovative Microsoft Partner: Recognition for its leadership in disruptive projects by the IAMCP.
• Recognition as an outstanding Mesh Partner, standing out in the development of mixed reality solutions.
• Adherence to the Partner Pledge, reaffirming its commitment to sustainability, inclusion and diversity.

Another outstanding example of our expertise is our collaboration with Microsoft on the Asian Cup, where we transformed crowd management with artificial intelligence. Leveraging learnings from the Qatar World Cup, we developed TASMU Copilot, an AI-powered solution that uses natural language processing to provide key insights in real time. This system enables the operations team to detect issues such as road blockages or cab shortages immediately by centralizing data from multiple sources-rail, cabs, airports, and crowds-into a single dashboard integrated with Microsoft Teams.

New initiatives: Copilot Hub and Fabric Talks

We have launched two key initiatives this year:

• Copilot Hub: An educational platform to facilitate learning and adoption of Microsoft Copilot in enterprise environments.
• Fabric Talks: A series of events focused on Microsoft Fabric innovations and applications, positioning itself as a benchmark in cloud data management.

Agreements and strategic alliances

The signing of strategic agreements has stood out this year,

• Rockwell Automation: We collaborate in predictive maintenance and advanced asset monitoring projects.
• AI Lab IE: Alliance with the Instituto de Empresa to promote research in artificial intelligence.
• Agreements with universities: Links with academic institutions to promote the development of technological talent, we highlight the collaboration with the European University and Mondragon, where we have offered talks on AI, promoting knowledge transfer and innovation.

Events and participations

We have been present at major industry events, and not only that, but we have also organized our own high-level events with a great reception.

• Innovation Event at ESIC | Igniting Innovation Day: A space to discuss digital transformation and technological leadership.
• Igniting Innovation Travel Day: A meeting focused on the application of innovative technologies in the tourism sector.
• Apple Pro Event: First event in Spain focused on the development of Apple glasses.
• SouthSummit: Where we presented disruptive developments with AI and Apple Pro at the Ferrovial stand.
• Participation in more than 50 corporate events: Including technology conferences and international trade fairs.
• Outstanding sponsorships: Support for initiatives such as the Data + AI World Tour Madrid and the South Summit, reaffirming its commitment to innovation and collaboration in the technology ecosystem.
• Webinars on the latest developments: all available on demand on our website.

Corporate Social Responsibility (CSR)

We have continued to promote inclusion and diversity in the technology sector through:

• Bravent Tech Ladies: An initiative to foster female leadership in technology.
• Tech Shessions: Sponsorship and collaboration in this program of educational sessions for underrepresented communities in technology.

This year, we also collaborated with the Ready business network, promoting LGBTI inclusion in the sector.

We would like to close the year sharing with all of you the SelfIA app, with which you can congratulate these special dates in the most original and innovative way: Create your Christmas photo Pixar style, as a superhero or with your own Funko with Artificial Intelligence! We hope you like it!

In 2024, we have achieved milestones that transcend borders and point the way to a future of digital excellence. This year not only reinforces our market position, but also our commitment to creating solutions that transform industries.